poster analysis by eviegracehand
Subscribe to:
Posts (Atom)
-
Above the Line costs: These are known costs for creating marketing material like trailers and buying media advertising such as website ban... -
After watching Kezia Williams and Chris Besseling I had a very good understanding of what factors are needed to be focused in for a film t...
BOHEMIAN RHAPSODY: Good grasp of how a sense of spectacle is created with showbiz visual codes, such as the arena, Freddie Mercury's dynamic posture, the mike, the visual references to LiveAid and the passion of the whole. You pick up on the drama of the silhouette, the magic of the setting sun and the emotive use of the tagline.
ReplyDeleteJOKER: I was struck by the similarity of the poses in your two first choices! You analyse the use of colour thoughtfully and explore the mise-en-scene and its connotations of power and loss in a subtle way. Clear understanding of the visual codes embedded in the title font. You note the genre conventions used (such as the positioning of the star talent) and those omitted (the tagline).
ReplyDeleteExcellent presentation of genre research (A Simple Favor, Bohemian Rhapsody, Joker) and evidence of research into tag lines. Evidence of drafting and feedback undertaken.
ReplyDeletePOSTER An arresting and flamboyant poster that emphasises the horror/ thriller codes of The Institute through the gory handprints mirroring the protagonist’s own hands, tying together the images of the protagonist / victim and The Institute looming behind, in which she is imprisoned. The red hand imprints emphasise the red accent colour of the title and the release date, connoting and underlining violence. The protagonist’s face is dramatically lit with shadows blotting out one side of her face and narrowing the other to make it appear more gaunt and worried; this is in keeping with the genre and suggests how sleep-deprived and haunted she feels in a place where ‘the basement never sleeps’, as the tagline states. This obscure threat evokes a watchful and hostile presence, the stuff of nightmares and horror tales.
The font for both title and release date is repeated consistently throughout your film website (such as on the home page, cast, gallery, festivals) contributing to the cohesiveness of the branding. The font itself connotes hurried chalk board writing, very apt for a film set in a 1950s boarding school institution.
The poster displays all genre conventions (title, release date, billing block, social media) and conveys genre effectively to engage and inform its target audience. A sophisticated quality of work.