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Above the Line costs: These are known costs for creating marketing material like trailers and buying media advertising such as website ban... -
After watching Kezia Williams and Chris Besseling I had a very good understanding of what factors are needed to be focused in for a film t...
I was very impressed when I first learned that you had created a TikTok on your won initiative for your film promo pack. The platform is appropriate for your target audience and the production itself smoothly edited with the essence of the film trailer. It sits well with the rest of the suite of social media platforms, which together show confident understanding of how to market your film as a small independent film company with a limited budget but excellent grasp of how to attract and address your audience. It is also impressive that your tactics have secured so many views. The Twitter feed with its mini teaser video is an excellent tactic. Your Instagram feed ties in well with your film website with cohesive branding, and for older viewers, you also curated a FB film feed. Really excellent work.
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